Become An SEO Specialist

Some Interesting Stats on Search

§ There are over 3.2 billion internet users in the world

§ There are over 1 billion websites in the world

§ There are over 16 million websites using WordPress

§ Google processes over 3.5 billion searches per day

§ Organic search drives 51% of all visitors to business-to-business and business-to-consumer websites

§ Paid-search drives an average of 10% of traffic

§ Social drives an average of 5% of traffic

§ 89% of customers begin their buying process with a search engine

§ 50% of mobile searches visit a store within 1 day 

So one should be an expert in SEO to grow on the internet.

Billions of searches are done through Google every day so brands need to consistently rank #1 to get noticed. In order to achieve this, you need to have reliable SEO methods and execution strategies in place.

This program offers an in-depth practical understanding of SEO fundamentals, from performing a technical audit to researching and applying the most effective keywords across your platforms.

1. Technical SEO
2. Keyword Research
3. Blog Optimization
4. SEO Strategy
5. Content Auditing
6. Analytics

What You Will Learn:

• Technical SEO: Maximize a site’s reach and impact by performing a professional audit.
• Local SEO: Learn how to rank a brand or business number one in the search results of Google's Local Pack
• Blog Optimization: Build and implement an optimized blog content strategy that is guaranteed to deliver results.
• Google Analytics: Learn how to configure Google Analytics to collect the right data and keep track of your digital marketing efforts.

Who is this program for?

• Marketing managers and reps needing to gain a solid handle on SEO
• SEO specialists wanting to improve on their skills
• Web programmers, designers, front end and full-stack developers looking to diversify their skillset

• Anyone wanting to start a professional career in SEO
• Business and site owners wanting more organic traffic
• All levels of experience

$140 $242

This Program Includes The Following Courses: 

SEO Fundamentals: The Ultimate Framework

Every successful business drives traffic through Google. Learn how to do technical SEO analysis, content audits and link audits in this project-based course filled with tips & tricks for launching and scaling a successful SEO campaign.

 

Course Syllabus

Chapter 1: Introduction

1. Intro- Course Overview (1:28)

Course Downloads

Chapter 2: SEO 101

2. What is a Search Engine, and how do they work (5:41)

3. What Kind of Work do SEO Practitioners Do (2:01)

4. Popular Tools for SEO (5:55)

5. The Evolution of Google's Algo (3:24)

Quiz: Chapter 2: SEO 101

Chapter 3: Technical Analysis

6. Analysis Introduction (3:09)

7. Reporting your Findings (2:52)

8. Checking Google's Index (4:17)

9. Checking Google Search Console (4:46)

10. Setting up Crawler Tools (4:48)

11. Interpreting Crawler Tool Reports (8:15)

12. Interpreting Page Speed Tool Reports (8:15)

13. Checking Schema Markup (2:58)

Quiz: Chapter 3: Technical Analysis

Chapter 4: Content Audit

14. Content Audit - Introduction (4:12)

15. Basic Keyword Research (3:34)

16. How to Determine What Type of Content You Should Create (3:31)

17. Qualitative Content Audit (3:25)

18. How to Take Your Content Inventory (7:56)

19. Reviewing site Architecture (3:55)

20. Keyword Optimization (6:30)

21. Keyword Gap Analysis (6:19)

22. Keyword Opportunity Sizing (6:24)

Quiz: Chapter 4: Content Audit

Chapter 5: Link Audit

23. Competitive Link Audit (5:25)

24. How to Find Short Term Opportunities (7:15)

25. How to Check if a Domain Link is High Quality (2:07)

26. The -Oops Something Happened- Audit (8:15)

Quiz: Chapter 5: Link Audit

Chapter 6: Outreach

27. Finding Great Contributors on Fiverr (3:15)

28. Finding Great Contributors with Ahrefs (0:48)

29. Finding Contact Info using NinjaOutreach (3:42)

30. Sending Emails Through NinjaOutreach (5:25)

Quiz: Chapter 6: Outreach

Chapter 7: Project Management

31. SEO Project Management - Introduction (0:53)

32. Wireframing and Product Specs (3:27)

33. Reporting on the progress of your work using Asana (5:39)

34. A word on Weekly-Monthly Reporting (8:22)

35. Reporting Your SEO Impact (4:01)

36. Top Tips for Project Managers (7:19)

Quiz: Chapter 7: Project Management

Chapter 8

Final Quiz

 

SEO - Website Technical Audit Fundamentals

Among the many components to SEO, technical SEO is the foundation upon which all other tactics are built. This course will guide you through the nuts and bolts of technical SEO from its purpose and value to its professional execution.

 

Course Syllabus

Chapter 1: Intro

1. Intro - Technical SEO (1:40)

Chapter 2 : What is Technical SEO?

2. Definition and History (3:26)

3. Why It Matters (1:24)

4. Core Components (1:45)

5. Results + KPIs (1:27)

6. Goal Setting (0:40)

What is Technical SEO? - Quiz

Chapter 3 : Tools

7. Overview + Getting Ready (0:41)

8. Google Search Console (4:20)

9. Screaming Frog (6:12)

Tools - Quiz

Chapter 4 : How to Approach a Client

10. Questions + Brief (1:06)

11. Competitive Overview (3:54)

12. Mini Audit (2:25)

How to Approach a Client - Quiz

Chapter 5 : How to Perform an Audit (Part 1)

13. Sitemaps (4:59)

14. Robots.txt (2:44)

15. HTTPS (2:09)

16. Broken Pages (5:55)

17. Duplicate Content (2:11)

18. Mobile Friendliness (7:44)

19. Bonus Lesson - Site Speed Diagnostics and Optimization

Performing an Audit (PART 1) - Quiz

Chapter 6 : How to Perform an Audit (Part 2)

20. Metadata + Header Tags (2:40)

21. Image Optimization (1:38)

22. Schema Markup (4:57)

23. Social Tags (1:58)

Performing an Audit (PART 2) - Quiz

Chapter 7 : Outro

24. Summary - SEO Course (0:34)

Chapter 8 : Final Quiz

 

Local SEO: Put Your Business on the Map

Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this SEO course that will put your or your client’s brand on the map.

 

Course Syllabus

Chapter 1: Introduction

1. Introduction (1:25)

Chapter 2: Local SEO - What is it and Why is it Important?

2. What is Local SEO (3:58)

3. Why is local SEO important (4:38)

4. The Pillars of Local SEO (2:20)

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

5. Targeting the Right Keywords (6:00)

6. Keyword Research Tools (8:21)

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

7. Introduction to Competitor Research (1:10)

8. Competitor Research - Quick Checks (6:30)

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

9. How to Apply Keywords Across Your Site (2:27)

10. The On-Site SEO Essentials (6:13)

11. Image SEO + Geotagging (4:22)

12. Optimizing Your Website Content (2:25)

13. How Should They Look (1:02)

14. YouTube, Maps, and Socials (2:35)

15. Multi-Location Businesses - How to Manage Location Pages (3:45)

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

16. Setting up Your Google My Business Listing (1:28)

17. Your Business Name vs Using Keywords in Your Business Name (3:45)

18.Completely Optimizing Your GMB Profile (5:56)

19. How to Get Google My Business Reviews (2:12)

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

20. Local Citations (9:40)

21. The Importance of NAP Consistency (1:32)

22. Citations for Service Area Businesses (1:35)

23. Citations - How Many do you Need (1:05)

24. Introduction to Backlink Building (2:23)

25. Sourcing Backlinks - Social Links (0:54)

26. Sourcing Backlinks - Blogging Links (3:51)

27. Local Newspapers and Sponsorship (2:02)

28. How to do Local Blogger Outreach (3:45)

29. How to Audit Local Outreach Targets (2:26)

30. Avoiding Anchor Text Over Optimization (3:00)

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

31. Introduction to Schema.org (0:38)

32. Why is Schema Markup Important for SEO (1:53)

33. Manually Adding Schema to your Site (9:03)

34. Adding Schema Using a Plugin (8:09)

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

35. Conclusion of the Course (0:47)

Final Quiz

 

Blog Content Strategy

Access a fail-proof framework for building and implementing a blog content strategy. Learn a wide range of blogging skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy.

 

Course Syllabus

Chapter 1 : Introduction to the Course

1. Welcome and What This Course Covers (3:59)

Course Downloads

Quiz - Introduction to the Course

Chapter 2 : Understanding Your Client and Their Goals

2. Understanding Your Client and Their Objectives (2:50)

3. Building Your Client’s Target Personas (4:09)

4. Analyze Your Client’s Blog (2:01)

5. Research Your Client’s Competitors (2:24)

Quiz - Understanding Your Client and Their Goals

Chapter 3 : Keyword Research

6. Introduction to Keyword Research (3:04)

7. Step 1 – Topic Research (3:27)

8. Step 2 – Focused Keyword Research (6:03)

9. Step 3 – Organizing & Prioritizing Keywords (9:24)

10. Bonus – Using Paid Tools (5:59)

Quiz - Keyword Research

Chapter 4 : Influencer Research

11. Introduction – Who are Influencers and Why are They Beneficial (3:46)

12. Finding Influencers Using Free Tools (5:57)

13. Finding Influencers Using Paid Tools (5:04)

Quiz - Influencer Research

Chapter 5 : Building a Content Execution Plan

14. Overview of Content Execution Plan (1:35)

15. Setup Your Content Creation Process & Workflow (6:28)

16. Define Your Team and Roles (1:57)

17. Define Your Blog Post Guidelines (5:45)

18. Select the Right Content Types for Your Articles (2:02)

19. Build Your Content Calendar (2:35)

Quiz - Building a Content Execution Plan

Chapter 6 : Set Up Tracking

20. Introduction to Goal Tracking (2:48)

21. Setting Up Goals in Google Analytics (1:59)

22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)

Quiz - Set Up Tracking

Chapter 7: SEO Optimization

23. Introduction to Optimizing Content (1:23)

24. On-page Optimization of a Blog Post (6:36)

25. Building Links (3:23)

26. Using Email Outreach to Build Links (4:42)

Quiz - SEO Optimization

Chapter 8: Content Promotion

27. Why is Content Promotion Important? (1:42)

28. Evaluate Your Client’s Current Content Promotion (2:41)

29. Consider Content Pre-Promotion (1:51)

30. Promoting Content via Social Media – PART 1 (5:08)

31. Promoting Content via Social Media – PART 2 (2:46)

32. Using Paid Promotion on Social Media (2:32)

Quiz - Content Promotion

Chapter 9 : Analyze & Optimize

33. Monitor the Results of Your Strategy (6:38)

34. Optimize the Strategy to Improve Results (6:57)

Quiz - Analyze & Optimize

Chapter 10 : Summary

35. Summary (3:34)

Chapter 11 : Final Quiz

 

Google Analytics - Fundamentals

Build your Google Analytics knowledge from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect.

 

Course Syllabus

Chapter 1: Lessons

Introduction (3:15)

1. Web Technology (17:33)

Quiz - Web Technology

2. Web Analytics Terminology (18:12)

Quiz - Web Analytics Terminology

3. Getting Started With GA (12:48)

4. Fundamentals of GA (12:15)

Quiz - Fundamentals of GA

5. What We Can Do With GA (11:21)

Quiz - What We Can Do With GA

6. Your GA Account (25:20)

Quiz - Your GA Account

7. Navigating GA UI (22:18)

Quiz - Navigating GA UI

8. Audience Reports (37:05)

Quiz - Audience Reports

9. Acquisition Reports (17:07)

Quiz - Acquisition Reports

10. Behavior Reports (15:29)

Quiz - Behavior Reports

11. Conversion Reports (19:20)

Quiz - Conversion Reports

12. Account Administration (29:26)

Quiz - Account Administration

13. Summary (1:52)

Chapter 2: Final Quiz

Google Analytics - Advanced

Navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, campaigns, ads and conversion tracking, SEO reports, advanced segments, and measurement techniques for content engagement.

 

Course Syllabus

Chapter 1: Lessons

Introduction (3:12)

1. Analytics vs. reporting (7:41)

2. Getting Clean Data (24:48)

Quiz - Getting Clean Data

3. Advanced Segments (30:14)

Quiz - Advanced Segments

4. Understand Your Users (18:23)

Quiz - Understand Your Users

5. Campaign and Ads Tracking (32:04)

Quiz - Campaign and Ads Tracking

6. SEO Reports (14:17)

Quiz - SEO Reports

7. Data studio SEO dashboard (13:29)

8. Measuring Content Engagement (32:48)

Quiz - Measuring Content Engagement

9. Tracking Conversions (28:01)

Quiz - Tracking Conversions

10. Sharing GA With Your Organization (19:52)

Quiz - Sharing GA With Your Organization

11. Summary (1:32)

Chapter 2 : Final Quiz

$140 $242

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