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    Become An SEO Specialist

    Some Interesting Stats on Search

    § There are over 3.2 billion internet users in the world

    § There are over 1 billion websites in the world

    § There are over 16 million websites using WordPress

    § Google processes over 3.5 billion searches per day

    § Organic search drives 51% of all visitors to business-to-business and business-to-consumer websites

    § Paid-search drives an average of 10% of traffic

    § Social drives an average of 5% of traffic

    § 89% of customers begin their buying process with a search engine

    § 50% of mobile searches visit a store within 1 day 

    So one should be an expert in SEO to grow on the internet.

    Billions of searches are done through Google every day so brands need to consistently rank #1 to get noticed. In order to achieve this, you need to have reliable SEO methods and execution strategies in place.

    This program offers an in-depth practical understanding of SEO fundamentals, from performing a technical audit to researching and applying the most effective keywords across your platforms.


    1. Technical SEO
    2. Keyword Research
    3. Blog Optimization
    4. SEO Strategy
    5. Content Auditing
    6. Analytics

    SEO


    What You Will Learn:

    • Technical SEO: Maximize a site’s reach and impact by performing a professional audit.
    • Local SEO: Learn how to rank a brand or business number one in the search results of Google's Local Pack
    • Blog Optimization: Build and implement an optimized blog content strategy that is guaranteed to deliver results.
    • Google Analytics: Learn how to configure Google Analytics to collect the right data and keep track of your digital marketing efforts.

    Who is this program for?

    • Marketing managers and reps needing to gain a solid handle on SEO
    • SEO specialists wanting to improve on their skills
    • Web programmers, designers, front end and full-stack developers looking to diversify their skillset
    • Anyone wanting to start a professional career in SEO
    • Business and site owners wanting more organic traffic
    • All levels of experience

    SEO

    $140 $242

    This Program Includes The Following Courses: 

    SEO Fundamentals: The Ultimate Framework

    Every successful business drives traffic through Google. Learn how to do technical SEO analysis, content audits and link audits in this project-based course filled with tips & tricks for launching and scaling a successful SEO campaign.

     

    Course Syllabus


    Chapter 1: Introduction

    1. Intro- Course Overview (1:28)

    Course Downloads


    Chapter 2: SEO 101

    2. What is a Search Engine, and how do they work (5:41)

    3. What Kind of Work do SEO Practitioners Do (2:01)

    4. Popular Tools for SEO (5:55)

    5. The Evolution of Google's Algo (3:24)

    Quiz: Chapter 2: SEO 101


    Chapter 3: Technical Analysis

    6. Analysis Introduction (3:09)

    7. Reporting your Findings (2:52)

    8. Checking Google's Index (4:17)

    9. Checking Google Search Console (4:46)

    10. Setting up Crawler Tools (4:48)

    11. Interpreting Crawler Tool Reports (8:15)

    12. Interpreting Page Speed Tool Reports (8:15)

    13. Checking Schema Markup (2:58)

    Quiz: Chapter 3: Technical Analysis


    Chapter 4: Content Audit

    14. Content Audit - Introduction (4:12)

    15. Basic Keyword Research (3:34)

    16. How to Determine What Type of Content You Should Create (3:31)

    17. Qualitative Content Audit (3:25)

    18. How to Take Your Content Inventory (7:56)

    19. Reviewing site Architecture (3:55)

    20. Keyword Optimization (6:30)

    21. Keyword Gap Analysis (6:19)

    22. Keyword Opportunity Sizing (6:24)

    Quiz: Chapter 4: Content Audit


    Chapter 5: Link Audit

    23. Competitive Link Audit (5:25)

    24. How to Find Short Term Opportunities (7:15)

    25. How to Check if a Domain Link is High Quality (2:07)

    26. The -Oops Something Happened- Audit (8:15)

    Quiz: Chapter 5: Link Audit


    Chapter 6: Outreach

    27. Finding Great Contributors on Fiverr (3:15)

    28. Finding Great Contributors with Ahrefs (0:48)

    29. Finding Contact Info using NinjaOutreach (3:42)

    30. Sending Emails Through NinjaOutreach (5:25)

    Quiz: Chapter 6: Outreach


    Chapter 7: Project Management

    31. SEO Project Management - Introduction (0:53)

    32. Wireframing and Product Specs (3:27)

    33. Reporting on the progress of your work using Asana (5:39)

    34. A word on Weekly-Monthly Reporting (8:22)

    35. Reporting Your SEO Impact (4:01)

    36. Top Tips for Project Managers (7:19)

    Quiz: Chapter 7: Project Management

    Chapter 8

    Final Quiz

     

    SEO - Website Technical Audit Fundamentals

    Among the many components to SEO, technical SEO is the foundation upon which all other tactics are built. This course will guide you through the nuts and bolts of technical SEO from its purpose and value to its professional execution.

     

    Course Syllabus

    Chapter 1: Intro

    1. Intro - Technical SEO (1:40)


    Chapter 2 : What is Technical SEO?

    2. Definition and History (3:26)

    3. Why It Matters (1:24)

    4. Core Components (1:45)

    5. Results + KPIs (1:27)

    6. Goal Setting (0:40)

    What is Technical SEO? - Quiz


    Chapter 3 : Tools

    7. Overview + Getting Ready (0:41)

    8. Google Search Console (4:20)

    9. Screaming Frog (6:12)

    Tools - Quiz


    Chapter 4 : How to Approach a Client

    10. Questions + Brief (1:06)

    11. Competitive Overview (3:54)

    12. Mini Audit (2:25)

    How to Approach a Client - Quiz


    Chapter 5 : How to Perform an Audit (Part 1)

    13. Sitemaps (4:59)

    14. Robots.txt (2:44)

    15. HTTPS (2:09)

    16. Broken Pages (5:55)

    17. Duplicate Content (2:11)

    18. Mobile Friendliness (7:44)

    19. Bonus Lesson - Site Speed Diagnostics and Optimization

    Performing an Audit (PART 1) - Quiz


    Chapter 6 : How to Perform an Audit (Part 2)

    20. Metadata + Header Tags (2:40)

    21. Image Optimization (1:38)

    22. Schema Markup (4:57)

    23. Social Tags (1:58)

    Performing an Audit (PART 2) - Quiz


    Chapter 7 : Outro

    24. Summary - SEO Course (0:34)


    Chapter 8 : Final Quiz

     

    Local SEO: Put Your Business on the Map

    Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this SEO course that will put your or your client’s brand on the map.

     

    Course Syllabus


    Chapter 1: Introduction

    1. Introduction (1:25)


    Chapter 2: Local SEO - What is it and Why is it Important?

    2. What is Local SEO (3:58)

    3. Why is local SEO important (4:38)

    4. The Pillars of Local SEO (2:20)

    Quiz: Local SEO - What is it and Why is it Important?


    Chapter 3: How to master local keyword research

    5. Targeting the Right Keywords (6:00)

    6. Keyword Research Tools (8:21)

    Quiz: Chapter 3: How to master local keyword research


    Chapter 4: Competitor Research - Choosing the Right Battles

    7. Introduction to Competitor Research (1:10)

    8. Competitor Research - Quick Checks (6:30)

    Quiz: Chapter 4: Competitor Research - Choosing the Right Battles


    Chapter 5: On-Site SEO - Optimizing Your Website

    9. How to Apply Keywords Across Your Site (2:27)

    10. The On-Site SEO Essentials (6:13)

    11. Image SEO + Geotagging (4:22)

    12. Optimizing Your Website Content (2:25)

    13. How Should They Look (1:02)

    14. YouTube, Maps, and Socials (2:35)

    15. Multi-Location Businesses - How to Manage Location Pages (3:45)

    Quiz: Chapter 5: On-Site SEO - Optimizing Your Website


    Chapter 6: Google My Business

    16. Setting up Your Google My Business Listing (1:28)

    17. Your Business Name vs Using Keywords in Your Business Name (3:45)

    18.Completely Optimizing Your GMB Profile (5:56)

    19. How to Get Google My Business Reviews (2:12)

    Quiz: Chapter 6: Google My Business


    Chapter 7: Off-Site SEO

    20. Local Citations (9:40)

    21. The Importance of NAP Consistency (1:32)

    22. Citations for Service Area Businesses (1:35)

    23. Citations - How Many do you Need (1:05)

    24. Introduction to Backlink Building (2:23)

    25. Sourcing Backlinks - Social Links (0:54)

    26. Sourcing Backlinks - Blogging Links (3:51)

    27. Local Newspapers and Sponsorship (2:02)

    28. How to do Local Blogger Outreach (3:45)

    29. How to Audit Local Outreach Targets (2:26)

    30. Avoiding Anchor Text Over Optimization (3:00)

    Quiz: Chapter 7: Off-Site SEO


    Chapter 8: Technical SEO

    31. Introduction to Schema.org (0:38)

    32. Why is Schema Markup Important for SEO (1:53)

    33. Manually Adding Schema to your Site (9:03)

    34. Adding Schema Using a Plugin (8:09)

    Quiz: Chapter 8: Technical SEO


    Chapter 9: Conclusion of the Course

    35. Conclusion of the Course (0:47)


    Final Quiz

     

    Blog Content Strategy

    Access a fail-proof framework for building and implementing a blog content strategy. Learn a wide range of blogging skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy.

     

    Course Syllabus

    Chapter 1 : Introduction to the Course

    1. Welcome and What This Course Covers (3:59)

    Course Downloads

    Quiz - Introduction to the Course


    Chapter 2 : Understanding Your Client and Their Goals

    2. Understanding Your Client and Their Objectives (2:50)

    3. Building Your Client’s Target Personas (4:09)

    4. Analyze Your Client’s Blog (2:01)

    5. Research Your Client’s Competitors (2:24)

    Quiz - Understanding Your Client and Their Goals


    Chapter 3 : Keyword Research

    6. Introduction to Keyword Research (3:04)

    7. Step 1 – Topic Research (3:27)

    8. Step 2 – Focused Keyword Research (6:03)

    9. Step 3 – Organizing & Prioritizing Keywords (9:24)

    10. Bonus – Using Paid Tools (5:59)

    Quiz - Keyword Research


    Chapter 4 : Influencer Research

    11. Introduction – Who are Influencers and Why are They Beneficial (3:46)

    12. Finding Influencers Using Free Tools (5:57)

    13. Finding Influencers Using Paid Tools (5:04)

    Quiz - Influencer Research


    Chapter 5 : Building a Content Execution Plan

    14. Overview of Content Execution Plan (1:35)

    15. Setup Your Content Creation Process & Workflow (6:28)

    16. Define Your Team and Roles (1:57)

    17. Define Your Blog Post Guidelines (5:45)

    18. Select the Right Content Types for Your Articles (2:02)

    19. Build Your Content Calendar (2:35)

    Quiz - Building a Content Execution Plan


    Chapter 6 : Set Up Tracking

    20. Introduction to Goal Tracking (2:48)

    21. Setting Up Goals in Google Analytics (1:59)

    22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)

    Quiz - Set Up Tracking


    Chapter 7: SEO Optimization

    23. Introduction to Optimizing Content (1:23)

    24. On-page Optimization of a Blog Post (6:36)

    25. Building Links (3:23)

    26. Using Email Outreach to Build Links (4:42)

    Quiz - SEO Optimization


    Chapter 8: Content Promotion

    27. Why is Content Promotion Important? (1:42)

    28. Evaluate Your Client’s Current Content Promotion (2:41)

    29. Consider Content Pre-Promotion (1:51)

    30. Promoting Content via Social Media – PART 1 (5:08)

    31. Promoting Content via Social Media – PART 2 (2:46)

    32. Using Paid Promotion on Social Media (2:32)

    Quiz - Content Promotion


    Chapter 9 : Analyze & Optimize

    33. Monitor the Results of Your Strategy (6:38)

    34. Optimize the Strategy to Improve Results (6:57)

    Quiz - Analyze & Optimize


    Chapter 10 : Summary

    35. Summary (3:34)


    Chapter 11 : Final Quiz

     

    Google Analytics - Fundamentals

    Build your Google Analytics knowledge from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect.

     

    Course Syllabus

    Chapter 1: Lessons

    Introduction (3:15)

    1. Web Technology (17:33)

    Quiz - Web Technology

    2. Web Analytics Terminology (18:12)

    Quiz - Web Analytics Terminology

    3. Getting Started With GA (12:48)

    4. Fundamentals of GA (12:15)

    Quiz - Fundamentals of GA

    5. What We Can Do With GA (11:21)

    Quiz - What We Can Do With GA

    6. Your GA Account (25:20)

    Quiz - Your GA Account

    7. Navigating GA UI (22:18)

    Quiz - Navigating GA UI

    8. Audience Reports (37:05)

    Quiz - Audience Reports

    9. Acquisition Reports (17:07)

    Quiz - Acquisition Reports

    10. Behavior Reports (15:29)

    Quiz - Behavior Reports

    11. Conversion Reports (19:20)

    Quiz - Conversion Reports

    12. Account Administration (29:26)

    Quiz - Account Administration

    13. Summary (1:52)


    Chapter 2: Final Quiz

    Google Analytics - Advanced

    Navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, campaigns, ads and conversion tracking, SEO reports, advanced segments, and measurement techniques for content engagement.

     

    Course Syllabus

    Chapter 1: Lessons

    Introduction (3:12)

    1. Analytics vs. reporting (7:41)

    2. Getting Clean Data (24:48)

    Quiz - Getting Clean Data

    3. Advanced Segments (30:14)

    Quiz - Advanced Segments

    4. Understand Your Users (18:23)

    Quiz - Understand Your Users

    5. Campaign and Ads Tracking (32:04)

    Quiz - Campaign and Ads Tracking

    6. SEO Reports (14:17)

    Quiz - SEO Reports

    7. Data studio SEO dashboard (13:29)

    8. Measuring Content Engagement (32:48)

    Quiz - Measuring Content Engagement

    9. Tracking Conversions (28:01)

    Quiz - Tracking Conversions

    10. Sharing GA With Your Organization (19:52)

    Quiz - Sharing GA With Your Organization

    11. Summary (1:32)


    Chapter 2 : Final Quiz

    SEO

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